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Now · updated 4 October 2026
Building
Second Thought AI, an AI ad film studio.
Learning
Six hours a day, mostly AI and design.
Playing
Cricket.
The quest log
Twenty-three quests. Each one paid out in something I still use.
At Lawrence School's 159th Founder's Day, I led our 60-member brass band past President Pranab Mukherjee with 8,000 people and the press watching. Three mace flips in the air, caught, then the salute. There was no second take. The visit, in the Deccan Chronicle ↗
Loot · nerve under pressure
Led a 60-piece brass band before the President
2017Lovedale
An award-winning organic farmer in my town grew hibiscus that nobody outside the town could buy. In class 11 I bottled it as a squash and sold 240 bottles at ₹250 each on my school's Founders' Day. In college I relaunched it properly: packaging, a website, direct sales, and office cafeterias including BYJU'S in Chennai. I paused it to go all in on Leggo. The farmer's family still runs the sales channels we set up.
Loot · a good product needs a road to market
MyHibiscus: selling an organic farmer's hibiscus
Class 11College
I built a custom operating system for my dad's dental clinic with AI tools. It automated over 50% of the clinic's operations load, and marketing automations on top of it grew revenue by over 18%.
Loot · software is a design problem
A dental OS for my dad's clinic
Ongoing
I captained my district's under-19 cricket team. I still obsess over the game, and I can play more than 10 sports.
Loot · leading a side
Captained my district's under-19 cricket team
Always
I've acted in short films, and I made Just Think, an AI short film, for the Higgsfield Global Film Festival. It's where Second Thought AI started.
Loot · every frame is a decision
Made an AI short film, and acted in short films
Film
A fashion store I walked into had a footfall problem. Instead of ads, two friends and I hosted a design festival for its exact customers: film screenings, fashion shows, workshops and keynotes. We organised it, marketed it and found the sponsors ourselves. 350 people came. The full case study ↗
Loot · go where your customers already are
Hosted a design fest in Delhi
2022Delhi
SOCIAL is a phone app I designed at NID to help people use their phones less: daily limits, detox challenges and a community. It won Gold (interface design) and Silver (mobile and web app design) at the International Design Awards 2022 in Los Angeles.
Loot · design can argue with a habit
Won international design awards
2022NID
My dad showed me the share market in class 7. I opened my demat account at 18 and ran college on pocket money I invested. I've been trading for 10 years, and now trade stock futures.
Loot · sizing risk
10 years in the stock market
10 years
I've travelled to 10 countries so far.
Travelled to 10 countries
So far
I play the snare drum and the saxophone. The brass band years never left.
Snare drum and saxophone
School years
I choreographed a dance group.
Choreographed a dance group
School years
I'm learning Silambam, the Tamil martial art of the bamboo staff.
Learning Silambam
Learning now
I'm learning mentalism: how people read, and misread, each other.
Learning mentalism
Learning now
I've trekked alone through a forest.
Trekked alone in a forest
Solo
I've tried many different cuisines, street stalls first.
Tried many different foods
Always
I've spent days at a brick kiln and on a building site, working next to the people there, just to understand the work. I'll talk to anyone, and most of what I've built started that way.
Loot · every business idea I've had
A brick kiln and a building site
Ongoing
I got bored a lot as a kid. Sketching is what I did about it, and it's how I ended up in design school.
Sketching
Since childhood
I've taken part in Tamil archaeology fieldwork.
Took part in Tamil archaeology
Fieldwork
I'm into video gaming.
Into video gaming
Always
I made a horror graphic novel.
Made a horror graphic novel
Story
I've attended more than 50 conferences and events across India. Most of what I've built started with a conversation at one of them.
Loot · the room is the research
50+ conferences and events
Across India
At Under25 Summit 2023, Second Thought built an immersive installation: an encounter with how you see yourself, walked into rather than looked at.
Loot · space is a medium too
An immersive installation at Under25 Summit
2023Under25 Summit
I shoot photographs. It's where I learnt to look for light before the subject.
Loot · seeing before saying
Photography
Always
Player profile · who I am
One person, twenty-three quests.
I'm a brand designer by profession, trained in communication design at NID. I run Second Thought, a brand design studio, and before that I built Leggo, an EV fleet for Chennai Metro. Off the clock, I collect side quests.
23Quests
10Countries
2IDA awards
Skill radar self-rated
Stats
60In the brass band I led
50%+Clinic operations automated
10Countries travelled
10+Sports I can play
50+Conferences and events
10 yrsIn the stock market
Personality self-read
Planner
Doer
Solo
Team
Safe
Risk
Specialist
Generalist
Quiet
On stage
Theory
Ground
What I value and the proof
01
The second answerSkip the obvious one
Salaried drivers, not commission
02
Go to the groundData starts where the people are
8 hours a day at the stations
03
Pay people properlyGood work needs fair pay
75 drivers on a monthly salary
04
Start againA loss is tuition, not a verdict
₹51L lost, then a studio from zero
05
Curious about everythingEvery quest teaches the next one